I'm excited to create a unique business in Richmond. After 14 years in the retail jewelry business and 20 years as a marketing representative for IBM, I have been inspired to start a business that combines my expertise in the jewelry business and the technical knowledge gained from my career at IBM.

I'm not your traditional retail store or an online retailer. I offer you the best of both worlds by providing more personal service, more selection and lower prices than a retail store. Also, I eliminate the risk of buying online. You can view a diamond or a piece of fine jewelry and have all your questions answered in the privacy and convenience of my Richmond office prior to making your buying decision.

As an importer, I can offer diamonds and fine jewelry at lower prices than any retail
store or retailer on the internet. I import GIA and AGS certified diamonds directly from Israel and Belgium, and I have relationships with fine jewelry designers throughout the country. These relationships and the fact that I have avoided the high overhead of a retail store allow me to offer you diamonds and jewelry at incredible prices.

I feel fortunate to have an opportunity to create my own business, and with this comes certain responsibilities to my community. I continue to support such charities as Go Red For Women, American Heart Association and the VCU Massey Cancer Center.

It is unique to find a single source with the best prices on diamonds and designer jewelry. I have a passion for the jewelry I sell, and I'm committed to providing the very best prices, quality and service to my customers. I look forward to hearing from you.

                                                           
 Visit us at:
http://www.cherylfornash.com/